The Dynamics of Advertising
Dec 2013 · Routledge
Ebook
300
Pages
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About this ebook
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
About the author
Jackie Botterill, Iain MacRury, Barry Richards
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