Frenemies: How Social Media Polarizes America
Aug 2018 · Cambridge University Press
Ebook
333
Pages
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About this ebook
Why do Americans have such animosity for people who identify with the opposing political party? Jaime E. Settle argues that in the context of increasing partisan polarization among American political elites, the way we communicate on Facebook uniquely facilitates psychological polarization among the American public. Frenemies introduces the END Framework of social media interaction. END refers to a subset of content that circulates in a social media ecosystem: a personalized, quantified blend of politically informative 'expression', 'news', and 'discussion' seamlessly interwoven into a wider variety of socially informative content. Scrolling through the News Feed triggers a cascade of processes that result in negative attitudes about those who disagree with us politically. The inherent features of Facebook, paired with the norms of how people use the site, heighten awareness of political identity, bias the inferences people make about others' political views, and foster stereotyped evaluations of the political out-group.
About the author
Jaime E. Settle is an Associate Professor of Government, director of the SNaPP Lab, and co-director of the Social Science Research Methods Center at the College of William and Mary, Virginia. She studies the American public's day-to-day experience with politics. Settle has published in Nature, the American Journal of Political Science, and has been supported by the National Science Foundation.
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