Launching a Food Startup: Launching a Food Startup
About this ebook
‘Launching a Food Startup’ by Pitt Cue Co. co-founder, Jamie Berger, will prime you on all aspects of running a food business, from planning your menu, through licensing and hygiene to marketing the finished product. He also shares his personal business secrets, including how to manage costs and deal with suppliers, to give your outfit the best possible chance at a long life.
‘Launching a Food Startup’ covers:
+ Turning an Idea into a Business
+ Starting up your Startup
+ Up and Running: Now What?
+ People: The Essential Ingredient
60-Minute Masterclasses are expert ebooks that help you do more with your creative writing, journalism and entrepreneurship. Locking on to the stuff that you actually need to know, each title is a precise, practical pointer on the matters that matter most.
About the author
A life member of the University Pitt Club, Jamie read Chinese at Cambridge; sold his house upon graduation to back his friend Karan Bilimoria to found Cobra Beer. After dabbling in finance in the Far East, Jamie completed a PhD at Harvard. He returned to England for a brief stint in the corporate world before falling back on his joint loves: food and drink. Having received his first cocktail shaker by his American mother at 12, Jamie finally realised his dream of setting up a food truck when he co-founded Pitt Cue Co. in 2011 with his chef-friend Tom Adams. You can buy the bestselling Pitt Cue Co. cookbook from the Guardian Bookshop.
