Java in AdTech

ISBN: 9789662898484 / 978-966-289-848-4

Discover a new level of AdTech (Advertising Technology) with the article Java in AdTech written by Vadym Semeniuk. This book is your ultimate guide for both the techies and the developers who want to master the underlying concepts and practices in Java in the emerging AdTech industry.

Key Features

In-depth Ecosystem Overview:

Start your journey by getting a more detailed look at the complicated AdTech landscape. Know the principles of DSPs, CDPs, and SSPs to optimize the efficiency of your campaign. Understand the roles played by these networks with the Ad Exchanges and DMPs (Data Management Platforms) in delivering targeted and effective advertising. 

Java's Role in AdTech:

Unravel how Java provides the foundation of AdTech applications. The book starts from the real-time bidding (RTB) case studies that are integrated with frameworks and libraries being the Java support for high-volume operations, microservices architecture, and data analytics. 

Fundamental and Advanced Java Patterns:

Learn the following key design patterns, concurrency models, and object-oriented programming concepts that are relevant to AdTech. Understand practical ad management via structural and behavioral patterns, and by grabbing the opportunities that multithreading provides. 

Data Handling and Security:

Manage data using HDFS, MapReduce, Spark, Cassandra, Kafka and other tools of this type. Security issues are in the forefront as you need to have secure communications, compliance strategies and anti-fraud measures. 

Performance Optimization:

Implement profiling, caching techniques, load balancing, as well as scaling strategies in your AdTech system. Acquire tips that you can utilize to boost the performance of your Java applications. 

Whether you are an AdTech professional or a Java developer, Java in AdTech is the underlying tool that provides you with the necessary strategies and skills that are essential in the ever-changing field. Utilize Java to its maximum capacity by adopting a flexible and powerful approach to building, securing, and scaling the AdTech applications to new heights.