Mastering B2B Appointment Selling to the European C-Suite
About this ebook
Forget outdated “smile and dial” tactics. Selling to SMB CEOs, CFOs, and other C-suite executives across Europe requires cultural nuance, multi-channel orchestration, and a deep understanding of how trust is built differently from country to country. This book combines proven strategies from global sales experts with practical, Europe-specific hacks you can use immediately.
Inside, you’ll discover:
How to bypass gatekeepers, crack automated phone menus, and connect directly with decision-makers.
Region-by-region insights into European business culture — from the Nordics to Southern Europe, the UK, and DACH markets.
The psychology of the C-suite: why ROI, time, and risk are their real drivers.
Multi-channel outreach flows that combine cold calls, LinkedIn, email, voicemail, and even WhatsApp.
Scripts, objection-handling frameworks, and call-opening tactics that position you as a trusted peer — not a pushy vendor.
Conversion benchmarks, follow-up cadences, and metrics that keep your pipeline moving.
Resilience and motivation methods — including micro-stacking and journaling techniques — to help you stay sharp when the going gets tough.
Backed by data, packed with real-world examples, and written in an engaging, down-to-earth style, this book is your step-by-step guide to turning cold outreach into warm relationships that drive revenue.
Whether you’re a B2B appointment setter, SDR, business development rep, or a founder selling your own solution, this book will help you master the art (and science) of booking meetings with Europe’s most hard-to-reach executives.
Perfect for:
Sales professionals, SaaS companies, consultants, agencies, and anyone targeting SMB executives in Europe.
About the author
Jens Belner is a seasoned sales strategist and business development expert with over a decade of experience helping companies break through to hard-to-reach decision makers. Having spent years in the trenches of B2B appointment setting, cold calling, and multi-channel outreach, Jens has built a reputation for blending persistence with cultural intelligence — a must when selling to Europe’s diverse SMB landscape.
Drawing from his own track record of securing meetings with CEOs, CFOs, and other C-suite executives across industries, Jens brings a practical, no-fluff approach to sales. His expertise lies in combining cold calling with LinkedIn, email, and other channels to create modern outreach systems that consistently open doors.
Beyond his hands-on sales success, Jens is passionate about coaching and equipping professionals with tools they can use immediately. His style is authentic, approachable, and grounded in real-world experience — not theory.
Mastering B2B Appointment Selling to the European C-Suite is Jens’s blueprint for anyone ready to turn cold outreach into warm relationships and win more business in one of the toughest sales environments in the world.
