The intended audiences of this book are professionals, scholars, and students.
Joanna Paliszkiewicz is a professor at the Warsaw University of Life Sciences, Poland and director of the Management Institute.
Kuanchin Chen is the director of Center for Business Analytics, a professor of Computer Information Systems, and John W. Snyder Faculty Fellow at Western Michigan University, USA.
Markus A. Launer is a professor of Business Administration and Service Management at the Ostfalia University of Applied Sciences, Germany.