DRIVING, NOT SURVIVING: 4 Modus Operandi for Achievement

By Joe Carter

In a world full of leadership advice, Driving, Not Surviving stands out by offering more than inspiration—it provides a practical roadmap for lasting achievement. Written for leaders at every level, this book delivers a real-world framework for bridging the gap between strategy and execution. Whether you're a seasoned executive, an emerging professional, or someone seeking clarity in your personal mission, this book helps you move from survival mode to purpose-driven momentum.

Joe Carter introduces readers to the 4 Modus Operandi of Achievement, a powerful system developed through decades of firsthand leadership, business transformation, and coaching experience. Grounded in behavioral psychology and strategic execution, the book goes beyond theory to provide tools that work in everyday environments—offices, classrooms, job sites, churches, and homes.

Key Themes:

Attitude vs. Direction: A positive mindset is valuable, but without a clear destination and execution plan, progress stalls. Carter opens the book with a critical distinction: optimism must be paired with purpose.

Personal Benchmarking: Leadership begins with knowing who you want to become. Readers are guided to define their role models, values, and dreams before building strategies.

Strategy to Behavior Change: Many leaders focus on planning but falter when it’s time to act. Carter explains why execution requires behavioral shifts—not just decisions from the top.

The Whirlwind: Everyday urgencies compete with strategic goals. The book provides actionable ways to protect space for long-term growth while managing daily demands.

The 4 Modus Operandi of Achievement:

Focus: Identify and commit to Ferociously Important Goals (FIGs)—the few priorities that drive meaningful impact.

Lead Measures: Take action on controllable, predictive behaviors that lead to results—rather than chasing lagging outcomes.

Scoreboards: Keep visible, captivating scoreboards to foster accountability and engagement within teams.

Accountability: Build systems of ownership through consistent review, coaching, and shared commitment.

What Makes This Book Different?

This isn't a repackaging of motivational clichés. It's a tested method refined through real setbacks and real results. Carter transparently shares his journey—from corporate turnarounds to personal leadership challenges—illustrating how the principles within this book changed the trajectory of his career and teams. He draws from giants like Abraham Lincoln, John C. Maxwell, and Stephen Covey, while creating a unique framework that applies across industries and life stages.

Who Should Read This Book?

Leaders seeking better execution in their teams

Professionals in transition or growth phases

Coaches and managers looking for a clear development model

Anyone tired of "surviving" their career and ready to take the wheel

With reflection exercises, practical illustrations, and a companion journal, Driving, Not Surviving equips you not only to succeed—but to build a legacy that outlasts you.