Jesusland: Stories from the Upside Down World of Christian Pop Culture

“Braiding relentless curiosity, sharp argument, and wry comedy, Kidd offers a lucid critique of evangelicalism that is always attentive to, and respectful of, the mysteries of faith. This is cultural criticism at its finest. I’ll read anything Kidd writes.” — Tajja Isen, author of Some of My Best Friends

In 1999, after three years of secular living in Eastern Europe, Joelle Kidd moved back to Canada and was enrolled in the strange world of an evangelical Christian school. Immediately, she found herself in a strange world of upbeat Christan pop music, purity education, and desperately trendy Bible redesigns, trying to make sense of this unfamiliar preteen cultural landscape.

In Jesusland, Joelle writes about the Christian pop culture that she was suddenly immersed in, from perky girl bands to modest styling tips, and draws connections between this evangelical subculture and the mainstream, a tense yet reciprocal relationship that both disavows the secular while employing its media markers. But none of this was just about catchy songs; every abstinence quiz in a teen magazine was laying the foundation for what would become a conservative Christian movement that threatens women’s healthcare, attacks queer and trans rights, and drives present-day political division.

Through nine incisive, honest, and emotional essays, Jesusland exposes the pop cultural machinations of evangelicalism, while giving voice to aughts-era Christian children and teens who are now adults looking back at their time measuring the length of their skirts, and asking each other if their celebrity crush was Christian enough. With care and generosity, Jesusland shows us how the conservative evangelical movement became the global power it is today by exploring the pop culture that both reflected and shaped an entire generation of young people.