This book provides a new way of thinking about the idea of the hybrid in global media events. The authors give special emphasis to the hybrid dynamics between the different actors, platforms and messages in such events, explaining how global news media, terrorists and political elites interact with ordinary media users in social media. It demonstrates how tweets such as "Je suis Charlie" circulate from one digital media platform to another and what kind of belongings are created in those circulations during the times of distraction. In addition, the book examines how emotions, speed of communication and fight for attention become hybridized in the digital media. All these aspects, the authors argue, shape the ways in which we make sense of global media events in the present digital age.
The authors invite readers to critically reflect the technological, economical, political and socio-cultural challenges connected with today's global media events and the ethical encounters they may entail.
Johanna Sumiala is Professor at the Department of Social Research/Media and Communication Studies, University of Helsinki.
Katja Valaskivi is Vice Dean for Research at Faculty of Communication Sciences, and Research Director at Tampere Research Centre for Journalism, Media and Communication (COMET), University of Tampere.
Minttu Tikka is a researcher at the Department of Social Research/Media and Communication Studies, University of Helsinki.
Jukka Huhtamäki (Intelligent Information Systems Laboratory at Tampere University of Technology, TUT) is a co-founder of Innovation Ecosystems Network.