Communicating Climate Change: Making Environmental Messaging Accessible
About this ebook
Communicating Climate Change concentrates on three key elements of climate change communication – access, relevance, and understandability – to provide an overview of how these aspects allow multiple groups of stakeholders to act on climate-related information to build resilience. Featuring contributions from a wide range of scholars from across different disciplines, this book explores a multitude of different scenarios and communication methods, including social media; public opinion surveys; participatory mapping; and video. Overall, climate change communication is addressed from three different perspectives: communicating with the public; communicating for stakeholder engagement; and organizational, institutional, risk, and disaster communication.
With each chapter focusing on implications and applications for practice, this book will be of great interest to students and researchers of climate change and environmental communication, as well as practitioners interested in understanding how to better engage stakeholders through climate change-related communication.
About the author
Juita-Elena (Wie) Yusuf is a professor of public service in the Strome College of Business, Old Dominion University (ODU), USA and Assistant Director of the ODU Institute for Coastal Adaptation and Resilience.
Burton St. John III is a professor of public relations and associate chair of the Advertising, Public Relations, and Media Design Department at the University of Colorado–Boulder, USA.
