After the Idea: What It Really Takes to Create and Scale a Startup
Julia Austin
Jun 2025 · Hachette UK
Ebook
336
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up in this “masterclass in intentional entrepreneurship” (Jerry Colonna, author of Reboot)
So you want to start a company. Or you were crazy enough to join a startup. You had a great idea, you built a prototype, and maybe you even raised some money. Now what?
Julia Austin is here to answer that big question. She has both experienced and observed that the differentiator between the startups that succeed and those that fail is operational excellence. A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on Austin’s extensive experience at renowned startups like Akamai, VMware, and DigitalOcean and the hundreds of founders and startups she has educated, coached, and advised, After the Idea is full of time-tested strategies to help founders, investors, and employees navigate the operational challenges of startup ventures, including customer development, scalability, process optimization, team management, and more. This accessible set of techniques is for anyone determined to turn a great idea into a solid success.
So you want to start a company. Or you were crazy enough to join a startup. You had a great idea, you built a prototype, and maybe you even raised some money. Now what?
Julia Austin is here to answer that big question. She has both experienced and observed that the differentiator between the startups that succeed and those that fail is operational excellence. A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on Austin’s extensive experience at renowned startups like Akamai, VMware, and DigitalOcean and the hundreds of founders and startups she has educated, coached, and advised, After the Idea is full of time-tested strategies to help founders, investors, and employees navigate the operational challenges of startup ventures, including customer development, scalability, process optimization, team management, and more. This accessible set of techniques is for anyone determined to turn a great idea into a solid success.
About the author
Julia Austin is a seasoned operator who has served in leadership roles at several technology startups. She is on the faculty at Harvard Business School and is faculty cochair of the Arthur Rock Center for Entrepreneurship. As a certified executive coach, Austin works exclusively with startup founders. She is an angel investor, serves on startup boards, and advises many founders through her work with several accelerators. She has three daughters and lives in New York City.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
