The Science of Business
Mar 2024 · Edward Elgar Publishing
Ebook
208
Pages
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About this ebook
Adopting a multidisciplinary approach, Justin Craig and Ken Moores reinforce the positioning of business as a science and remind the reader that those involved in the practice of business are, in fact, social scientists. Showcasing a novel science of business framework, the book is populated with economic, entrepreneurial, accounting, financial, marketing and management discipline perspectives.
About the author
Justin B. Craig, Bond Business School, Bond University, Australia and Kellogg School of Management, Northwestern University, US and Ken Moores, Bond Business School, Bond University, Australia
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