Marketing the e-Business: Edition 2

Name: Marketing the e-Business: Edition 2
Rating: 3 (1 reviews)

Lisa Harris · Charles Dennis

Dec 2007 · Routledge

3.0

1 review

Ebook

368

Pages

Eligible

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About this ebook

Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Ratings and reviews

3.0

1 review

About the author

Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK.

Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.

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