The book progresses by first establishing the historical context of Navajo weaving before analyzing specific designs tailored for tourist consumption. It delves into the roles of trading posts and government policies in shaping the market. Ultimately, this study illustrates how Navajo weaving, often seen as commercialized, truly represents a resourceful adaptation that preserves cultural identity while navigating economic challenges.
The final sections cover contemporary issues like copyright and fair trade, offering a balanced perspective on cultural commodification.