A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends: The Mean, Lean Washing Machine
Feb 2025 · Edward Elgar Publishing
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248
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About this ebook
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.
About the author
Lucia Gatti, Senior Assistant Professor, Department of Economics and Management (DEM), Università di Trento, Trento, Italy, Ludovico Giacomo Conti, PhD candidate, Faculty of Communication, Culture and Society, University of Italian Switzerland (USI), Lugano, Switzerland and Peter Seele, Full Professor of Corporate Social Responsibility and Business Ethics, Faculty of Communication, Culture and Society, University of Italian Switzerland (USI), Lugano, Switzerland
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