Big in Asia: 25 Strategies for Business Success, Edition 2
M. Backman · C. Butler
Oct 2002 · Springer
5.0star
1 reviewreport
Ebook
339
Pages
reportRatings and reviews aren’t verified Learn More
About this ebook
Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.
Ratings and reviews
5.0
1 review
About the author
MICHAEL BACKMAN specialises in Asian corporate practice. He also analyses the behaviour of Asian governments. He has a firmly established reputation for telling it like it is. He is the author of several books including the international bestseller Asian Eclipse: Exposing the Dark Side of Business in Asia, which was named by The Economist as one of the finest non-fiction books of the year. He is also an engaging conference speaker and columnist. He writes a regular Asian business column for the Melbourne Age newspaper. He has lived and worked in Asia. See www.michaelbackman.com for more details.
CHARLOTTE BUTLER is head of research at the INSEAD-Euro-Asia Comparative Research Centre. Her extensive research output over the last fifteen years has centred on a range of management issues in Europe and Asia-Pacific. In particular, her field-based work focuses on the growth of entrepreneurial firms and the influence of cross-cultural issues on joint ventures in the region. She has published over 50 case studies that are used by both Asian and western companies for executive training. and led several Workshops on business writing. In 2001 and again in 2005, her cases were prize winners in international competitions She is the co-author of Managers and Mantras and author of Dare to Do, which charts the evolution of a leading Asian conglomerate.
CHARLOTTE BUTLER is head of research at the INSEAD-Euro-Asia Comparative Research Centre. Her extensive research output over the last fifteen years has centred on a range of management issues in Europe and Asia-Pacific. In particular, her field-based work focuses on the growth of entrepreneurial firms and the influence of cross-cultural issues on joint ventures in the region. She has published over 50 case studies that are used by both Asian and western companies for executive training. and led several Workshops on business writing. In 2001 and again in 2005, her cases were prize winners in international competitions She is the co-author of Managers and Mantras and author of Dare to Do, which charts the evolution of a leading Asian conglomerate.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
