Management Innovation and Entrepreneurship: A Global Perspective
Об электронной книге
This volume provides scientific evidence and direction to businesses regarding competing in today’s ever-changing environment. It will be of particular interest to scholars, students, researchers and practitioners throughout the business world, given that it covers a wide spectrum of business types and industry sectors.
Об авторе
Georgia Sakka is a Youth Worker at the Youth Board of Cyprus. She is also an EU Project Coordinator at the EuroMed Research Business Institute and the Conference Administrator at the EuroMed Academy of Business. Her research interests focus on human resource management practices, gender, cyber ethics and youth-related issues.
Monaliz Amirkhanpour is a PhD candidate in Business and Management at the Faculty of Business, Education and Professional Studies (BEPS) of the University of Gloucestershire, UK. Her research is focused on the application of mobile marketing as a direct marketing promotional channel within the retail industry.
