Managing Ethical Consumption in Tourism
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Not only will the book provide an improved interpretation of the complexity of ethical consumption in tourism, but it will also offer a variety of stakeholders a deeper understanding of:
- the key challenges facing stakeholders in the production and consumption of responsible tourism
- how ethical consumers can be influenced to consume ethically
- the gaps in consumer knowledge and how to broaden the appeal for individuals to make more informed ethical decisions
- how tour operators can respond to this emerging market by innovative product development
- how to design informative marketing communications to encourage a greater uptake for responsible holidays
- how destinations can tailor their products to the ethical consumer market
- how destination communities and management organisations can target responsible tourists through the provision of sustainable alternatives to mass-market holiday products.
Written by leading academics from all over the world, this timely and important volume will be valuable reading for ubdergraduate and postgraduate students, researchers and academics interested in Tourism Ethics, Ethical Consumption and the global issue of Sustainability.
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Clare Weeden is a Senior Lecturer in Tourism and Marketing at the University of Brighton. Her research interests lie in the areas of ethical tourism, responsible tourist motivatios, decision making and cruise tourism.
Karla Boluk is a Lecturer in Tourism at the University of Ulster. Her research interests lie in the areas of ethical/sustainable consumption in tourism, Fair Trade Tourism, FTTSA, social entrepreneurship and volunteer tourism.
