Internes Marketing: Integration der Kunden- und Mitarbeiterorientierung. Grundlagen — Implementierung — Praxisbeispiele, Ausgabe 2
Jul 2013 · Springer-Verlag
Ebook
732
Pages
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About this ebook
About the author
Univ.-Professor Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universität Basel und Honorarprofessor an der Technischen Universität München.
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