Wine Tourism Destination Management and Marketing: Theory and Cases
Marianna Sigala · Richard N.S. Robinson
Jun 2019 · Springer
Ebook
621
Pages
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About this ebook
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
About the author
Marianna Sigala is Professor of Tourism at the University of South Australia, Australia.
Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.
Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.
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