It traces the history from the pre-MTV era through the digital revolution, examining the creative aesthetics and commercial strategies of each phase. The book draws from interviews with directors, artists, and industry executives, analyzing music videos from various genres and eras. The approach focuses on the interplay between artistic creativity, technological innovation, and commercial strategy. By considering the economic and cultural forces, the book provides valuable insights for music industry professionals, filmmakers, and anyone interested in music, film, and popular culture.
The book progresses chronologically, synthesizing separate eras to examine music videos' continuing influence on music, film, fashion, and digital culture.