Mastering e-Business
O ovoj e-knjizi
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
- Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
- Organization – analyzes how organizations and their processes are structured to achieve strategic goals
- Architecture – explains the high level design of advanced information systems to describe how e-Business functions
- Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
O autoru
Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.
