Kundenzufriedenheit in industriellen Geschäftsbeziehungen: Kritische Ereignisse, nichtlineare Zufriedenheitsbildung und Zufriedenheitsdynamik
Matthias Bauer
Mar 2013 · Springer-Verlag
Ebook
218
Pages
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About this ebook
About the author
Dr. Matthias Bauer ist wissenschaftlicher Mitarbeiter von Prof. Dr. Klaus Backhaus am Institut für Anlagen und Systemtechnologien der Universität Münster.
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