Export Marketing: Examine the direct export sales potential for baby strollers of ‘Children R Us’ by considering Market selection,Market entry, Marketing communication, Price, Physical distribution.
Jan 2013 · GRIN Verlag
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25
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About this ebook
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: Export Marketing, language: English, abstract: Globalization of business due to growing trade policy liberalization, stability in monetary transactions, regional economic integration, convergence of customer preferences, and technological advances have witnessed in the recent decades (Katsikeas, Samiee, and Theodosiou, 2006). Exporting comprises an attractive foreign market entry and expansion approach for firm, especially those of small and medium size. Moreover, export market expansion has become more a matter of endurance than choice for many firms that face challenging economic conditions (O’Cass and Julian 2003). Children R Us is a small company of Bangladesh. Moreover, it manufactures baby strollers, which are made of foldable aluminum frame, four wheels, and a length of canvas. Furthermore, it is necessary for the Children R Us to find out the direct export sales potential for its baby strollers by considering market selection, market entry, marketing communication, price, physical distribution. In this paper, the relevant literature and the application of literature are presented in case of taking baby stroller of Children R Us to the market of England. In the first part of this essay, the market selection will present that how Children R Us is going to select England for its baby strollers. Later, the second part will discuss which market entry mode Children R Us is going to select for entering into the England. Then, the third part will discuss two marketing communication methods which will be appropriate for the Children R Us. Moreover, the fourth part will discuss how Children R Us is going to finance its business to keep it solvent. Finally, it will discuss the benefits, changes of Incoterms 2010 and describe one of the Incoterms in details which facilitate the physical distribution.
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