The audience is threefold:
1.) Amateur photographers who already sense that their smartphone is the only tool they truly need in order to grow their skills
2.) Serious photographers who are part of the growing "mobile art" movement thatemphasizes creative eye over hardware
3.) Anyone with a smartphone who wants to take better photos (because anyone with a smartphone is already taking photos with regularity anyway)
Michael Clawson is ‘Chief Fish’ at Big Fish Creations. His career began in Silicon Valley when Apple Computer and Adobe Systems first made their mark in Desktop Publishing. He was introduced to interactive media early in his career, transitioned to production artist, and later, creator and lead principal of an Interactive Department at a major advertising agency. Specializing in branding across multiple media platforms, his diverse repertoire includes a hybrid combination of designer and developer with emphasis on graphic design, branding, photography and communication.