Music Format Battles
O ovoj e-knjizi
Did you know the rise and fall of disco significantly impacted radio formats? Also, the book argues that radio's survival hinges on gauging audience tastes and adapting to competitive pressures.
The book traces radio's evolution, from early days to the digital era, explaining key concepts like Nielsen Audio ratings and dayparts. Through industry reports, audience surveys, and interviews, the book presents a nuanced understanding of radio broadcasting. It progresses logically, introducing fundamental concepts before diving into case studies of format changes and audience influence.
By connecting marketing, sociology, and media studies, Music Format Battles offers practical guidelines for radio programmers and anyone interested in the radio industry.
