Internal Communication and Employee Engagement: A Case Study Approach
About this ebook
Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders
About the author
Nance McCown (Ph.D., University of Maryland) is a professor of communication at Messiah University.
Linjuan Rita Men (Ph.D., University of Miami; APR) is a professor of public relations at the University of Florida.
Hua Jiang (Ph.D., University of Maryland) is an associate professor in the public relations department of the Newhouse School, Syracuse University.
Hongmei Shen (Ph.D., University of Maryland; APR) is a professor and public relations emphasis head in the School of Journalism & Media Studies at the San Diego State University.
