European Business: Edition 2
Nov 1999 · Bloomsbury Publishing
Ebook
368
Pages
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About this ebook
European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.
About the author
NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.
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