Hospitality Marketing
Jan 2013 · Routledge
4.3star
3 reviewsreport
Ebook
256
Pages
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About this ebook
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Ratings and reviews
4.3
3 reviews
About the author
Neil Wearne was the marketing specialist and lecturer at the Regency Hotel School in South Australia from 1989. In that time he developed marketing courses and lectured students in the Diploma of Business (Hospitality). He combined his extensive experience in marketing management with his flair for communication to write a number of texts for students of hospitality marketing. Neil’s talents in the areas of human behaviour, communication, illustration and writing produced a focus on the practical aspects of marketing which students understood. He maintained involvement with the hospitality industry and was able to inspire students with reference to current hospitality business practices. He maintained a dynamic marketing perspective, and is remembered by colleagues and students for his vital energy and innovative approaches to learning. Sadly, Neil Wearne died suddenly on 4 June 1993.
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