Audiences: A Sociological Theory of Performance and Imagination
About this ebook
This shift, argue the authors, is necessitated by the emergence of the `diffused audience′. Audience experience can no longer be simply classified as `simple′ or `mass′, for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.
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About the author
Professor Brian Longhurst is a sociologist who has long standing interests in cultural studies, media studies and the sociology of culture. His books include Popular Music and Society (Polity Press, 1995, 2007), The Penguin Dictionary of Media Studies (co-authored, 2007), Globalization and Belonging (co-authored, Sage, 2005), Introducing Cultural Studies (co-authored, Pearson, 1999, 2004) and Audiences: A Sociological Theory of Performance and Imagination (co-authored 1998). He has held research grants from various bodies including ESRC and EPSRC and has published widely in a range of journals and edited collections. He was formerly Head of the School of English, Sociology, Politics & Contemporary History (ESPaCH), Associate Dean for Research and Director of the Institute for Social Research, all at the University of Salford. He has been a Director of Salford′s prize winning initiative, Community Finance Solutions and was the founding Chair of the Board of East Lancs Moneyline (ELM), a successful Community Reinvestment Trust.
