Nonmarket Strategic Management

Cosmina Lelia Voinea · Hans Van Kranenburg

Hul 2017 · Routledge

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Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Tungkol sa may-akda

Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands.

Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands.

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