The author, Mr. Partha Sarathi Senapati, is an academician working as an Asst.Professor, in the affiliated colleges under Utkal University, Bhubaneswar. He has been a visiting faculty to a number of Management institutes in state. He received his MBA degree under Biju Patnaik University of Technology (BPUT). The author is UGC-NET qualified and currently pursuing his PhD in management in Berhampur University, Odisha. The author has around 2 years experience in Corporate and 9 years of experience (as on 2015) in teaching management students in Under graduate and Post graduate level in the area of marketing management, strategic management, corporate governance, business ethics, production and operation management, etc. The author has published number of research papers in reputed national and international journals and presented papers at various seminars. He is a member of Odisha Commerce Association (OCA).