Media Industry Dynamics
Paulo Faustino
Jun 2021 · mediaXXI
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About this ebook
In the second half of the 20th century, all types of media and media systems in Europe incorporated strengthening commercial characteristics and channels proliferated due to de-regulation. This has required higher production levels and fuelled significant growth, resulting in part from heavy advertising investments and, in recent years, rapid expansion of pay and subscription services. Newspapers and magazines thrived, while radio and television became profitable businesses (in Europe most broadcasting operations were monopolies until the mid to late 1980s). This changed around the turn of the century and since 2008 has reached a nearly completely opposite situation. Due in large part to severe economic recession, many information markets in Europe and the U.S.A. media companies aren’t as profitable as they were in the past, and traditional business models are no longer as valid. Today there is great uncertainty. Also, the competition with Google and online streaming services has been increasing. This has changed the competitive situation for traditional media companies.
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