Talk Your Customer This Way
Ponijan Liaw
Feb 2013 · Elex Media Komputindo
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Ebook
256
Pages
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About this ebook
Buku ini merekonstruksi dan mendemonstrasikan gaya komunikasi para tokoh dunia yang bermula dari zero to hero di berbagai bidang. Di bidang usaha, ada Anita Roddick (Body Shop), Howard Schultz (Starbucks), Pierre Cardin (perancang busana Prancis), Ray Kroc (McDonald's), Jeff Bezos (amazon.com). Di bidang sosial-politik, ada Bunda Theresa, Tukul Arwana, Wimar Witoelar, Andrie Wongso, Masaru Emoto, Gus Dur, Raja Sihanouk (Kamboja), Putri Diana, Muhammad Yunus (Grameen Bank, Bangladesh), Bill Clinton, Kevin Rudd (PM Australia), dan Wapres Jusuf Kalla. Kisah sukses jurus bicara para tokoh itu dilengkapi dengan beberapa korporasi yang menuai hasil senada: AirAsia Airlines, Matahari Department Store, McDonald's, Bank Central Asia (BCA), Samsung, dan lain-lain.
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