Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Autoren-Profil
Priya Jindal is currently working as an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India and holds a master degree in commerce and economics. She earned her doctorate in management. She has contributed more than 16 years in teaching. She supervised four Ph.D. research scholars and two M.Phil candidates. There are numerous research papers to her credit in leading journals among them seven research paper has been published in Scopus Indexed Journal. Her areas of research included Banking, Finance and insurance. She has filed more than 21 patents and one copyright. She is the editor of two books under IGI publications and the book got indexed in Scopus.
Shubhi Bansal received the B.Tech. degree in computer science and engineering from Guru Gobind Singh Indraprastha University (GGSIPU), Delhi, India. She is currently pursuing a Ph.D. degree with the Department of Computer Science and Engineering, Indian Institute of Technology (IIT) Indore, Indore, India. Her research interests include natural language processing, social network analysis, deep learning, and artificial intelligence. [Editor]
