Public Interest Communication: Critical Debates and Global Contexts

·
· Routledge
E-Book
230
Seiten
Zulässig
Bewertungen und Rezensionen werden nicht geprüft  Weitere Informationen

Über dieses E-Book

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations.

Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment.

Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

Autoren-Profil

Jane Johnston is Associate Professor of Communication and Public Relations at The University of Queensland, Australia. Her book Public Relations and the Public Interest, published in 2016 by Routledge, broke new ground and she continues to expand her research in this exciting field.

Magda Pieczka is Reader in Public Relations at Queen Margaret University, UK where she currently leads the Centre Public Engagement and Dialogue and is a key member of Communication, Culture and Media Studies research centre.

Dieses E-Book bewerten

Deine Meinung ist gefragt!

Informationen zum Lesen

Smartphones und Tablets
Nachdem du die Google Play Bücher App für Android und iPad/iPhone installiert hast, wird diese automatisch mit deinem Konto synchronisiert, sodass du auch unterwegs online und offline lesen kannst.
Laptops und Computer
Im Webbrowser auf deinem Computer kannst du dir Hörbucher anhören, die du bei Google Play gekauft hast.
E-Reader und andere Geräte
Wenn du Bücher auf E-Ink-Geräten lesen möchtest, beispielsweise auf einem Kobo eReader, lade eine Datei herunter und übertrage sie auf dein Gerät. Eine ausführliche Anleitung zum Übertragen der Dateien auf unterstützte E-Reader findest du in der Hilfe.