Technopreneurship in Small Businesses for Sustainability

Rafiki, Ahmad · Alserhan, Baker Ahmad Abdullah · Bayram, Kamola

Aug 2024 · IGI Global

Ebook

375

Pages

Eligible

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About this ebook

In today's rapidly evolving business landscape, small businesses face numerous challenges in staying competitive and sustainable. Limited resources, intense competition, and changing consumer demands create a complex environment where innovation and adaptability are paramount. Many small business owners need help to leverage technology effectively, hindering their ability to streamline operations, reach new markets, and achieve long-term growth. Additionally, businesses need to adopt sustainable practices, both for ethical reasons and to meet the increasing demands of environmentally-conscious consumers.

Technopreneurship in Small Businesses for Sustainability offers a comprehensive solution to these challenges by focusing on the intersection of technology, entrepreneurship, and sustainability. This book provides practical insights, strategies, and frameworks that small business owners and managers can use to thrive in today's dynamic environment. It explores how technology can be leveraged to improve business performance, enhance customer engagement, and drive innovation, ultimately leading to greater sustainability and competitiveness.

About the author

Ahmad Rafiki is an Assistant Professor and as the Dean of Faculty of Economics and Business, Universitas Medan Area (UMA). He was with University College of Bahrain in the Department of Business Administration as Assistant Professor and as Research Associate in the Mizan Research Centre, Faculty of Leadership and Management, Universiti Sains lslam Malaysia (USIM). He obtained his BBA degree with a major of Marketing from MARA University of Technology and Masters in Management from International Islamic University of Malaysia. In March 2014, he awarded Doctor of Philosophy from Universiti Sains Islam Malaysia (USIM). He is holding Certified Islamic Marketing Associate (CIMA) from the International Islamic Marketing Association (IIMA). He has published many chapters of books/authored books and articles related to Islamic management, entrepreneurship, SMEs, leadership and halal industry by International publishers such as IBA-MacMillan, IGI Global, Emerald Publishing (Journal of Islamic Marketing, Asian Journal of Accounting Research, Journal of Investment Compliance, PSU Research Review, RAUSP Management Journal, International Journal of Organizational Analysis, Journal of Advance in Management Research, Enterprising Communities: People and Places in the Global Economy), Springer, Routledge etc. He also became the editorial advisory board and reviewer in reputable publishers of Emerald (Journal of Islamic Marketing, International Journal of Islamic and Middle Eastern Finance and Management) and Elsevier. He has presented academic papers in various international seminars/conferences such as in Indonesia, Malaysia, United Kingdom and Turkey. He won as the Outstanding Reviewer of Literati Awards 2020 by Emerald Publishing.

Baker Alserhan is a Professor at Princess Sumaya University for Technology, the founding editor of five academic journals, President of the Global Islamic Marketing Conference, and the founder of the Discipline of Islamic Marketing, is a prolific, published researcher, public speaker, and consultant with research interests in Entrepreneurship, Strategy, Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic Business Studies.

Kamola Bayram is an Associate Professor in the Department of Islamic Economics and Finance at KTO Karatay University Konya, Turkey. Before that, she served as an Assistant Professor at IIUM Institute of Islamic Banking and Finance (IIiBF), and as Project Director at International Council of Islamic Finance Educators (ICIFE). She conducted numbers of training in Islamic Finance in Malaysia, İndonesia and Philippines and was an editor of the quarterly ICIFE Bulletin. [Editor]

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