Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
Varun Nayyar is an academian and motivational speaker. Result oriented, proactive working professional with 15 years of experience, delivered 50+ Guest Lectures in the field of Education and Industry
Kuldeep Rojhe is Dean Academics - CCCE, Chitkara University, Punjab Former Dean Faculty of Management Sciences, Shoolini University. Doctoral in consumer behavior with specialization in customer complaining behavior, have coordinated business schools, developed curriculums, skill development programs & played crucial roles in education management. Led students acquisition, selections, regulatory compliance, industry- academia tie-ups, international collaboration & internship programs, and have developed key skills in higher education management & development. Actively associated with sponsored research projects & consultancy, have publications in National & International journals of repute, edited books and delivered several invited talks at leading forums. Contribution to IPR comprises of one patent granted, two patents filed and ten copyrights registered.
Sandhir Sharma is Ph.D. in Strategic Management with nearly 22 years of experience in higher education and 5 years in Telecom industry. With more than 53 research papers to his credit published in various journals and conferences at national & international level, Dr. Sharma has developed his core expertise in the area of Strategy formulation. Currently, he is serving as Dean, Chitkara Business School & visiting faculty to Binus University, Indonesia, Kedge Business School, France and University of Applied Sciences, Osnabruck, Germany. He is widely travelled all across the globe and an active member of various management associations and University bodies. He is serving as consultant to various SME organizations in the area of strategy formulation. He is Major Guide to 8 Ph.D. Scholars from Academia and Industry. As of now, eight of his students have already completed their Ph.D. successfully in the fields of Neuromarketing| Consumers| Foods| Organic Foods, Work Engagement, Brands |Brands Personality| Brand love, Television |Broadcasting| Digital Television and Green Marketing| Consumer Behaviour. He has filed 14 patents in the fields of Health sciences, life sciences, social sciences, technology, and industrial products.
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