When their deployment ended, Willink and Babin carried those lessons home. They built SEAL leadership training programs to prepare the next wave of special operators and later founded Echelon Front, a company devoted to bringing battlefield-tested principles into the civilian world. From boardrooms to construction sites, from Fortune 500 firms to small businesses, they have trained leaders across industries to build high-performing teams and apply the discipline and mindset of Navy SEALs to their own missions.
Since its release in 2015, Extreme Ownership has become a landmark in leadership literature. Embraced by elite organizations and integrated into leadership development programs for military units, first responders, and business teams alike, it has redefined how leaders approach responsibility and decision-making. The book lays out the mindset and principles that allow SEAL teams to accomplish the most demanding combat operations and shows how those same principles can transform any group into a cohesive, high-achieving unit.
Told through riveting battlefield narratives paired with clear, actionable lessons, Extreme Ownership is both a gripping war story and a practical leadership manual. It challenges leaders at every level to take full responsibility, empower their teams, and relentlessly pursue victory—whether the battlefield is a city under siege or the fast-paced world of business.