While we all know that stepping out of our comfort zone and working hard are essential to success, the question remains: why do some people work tirelessly and still get marginal results? If hard work and consistency were all it took to succeed, we’d see far more millionaires and six-packs. While these traits are crucial, they are only part of the puzzle.
That’s where Killing Comfort comes in. The concept of doing hard things isn’t new, but the real challenge lies in knowing which hard things to pursue. This is what the book calls the intentional pursuit of discomfort—a deliberate effort to put yourself in the right uncomfortable situations that lead to exponential growth. It’s about moving beyond general discomfort and targeting the exact experiences that push you to evolve. At its best, comfort lulls you into mediocrity; at its worst, it can slowly kill you. The time has come to fight back.
This book features the stories of individuals who were once just like you—struggling with life’s demands, yet finding a way to push forward, however uncomfortably. Drawing from poetry, films, ancient texts, and extensive scientific research, Killing Comfort combines real-world experiences with data from tens of thousands of people who have utilized the services of Jerred’s company, End of Three Fitness, to show what comfort has truly cost us—and more importantly, what we can do to break free.
Killing Comfort covers three key areas:
The Traps: How to recognize and avoid the six disguised forms of comfort that hold you back.
The Truth: The process of intentionally seeking out and embracing purposeful discomfort.
The Results: A tactical approach to achieving a better (albeit uncomfortable) life.
While any action brings results, the goal here is extraordinary results. You’re reading this because you’re after something more than the status quo. You deserve better. So, let’s identify what's been holding us back, eliminate the obstacles, and—most importantly—let’s KILL COMFORT.