The story follows Hafid, a young camel boy in Jerusalem, who dreams of achieving greatness. Inspired by the thriving empires of tradesmanship around him, he aspires to become more than just a salesman—he dreams of becoming the greatest salesman in the world. In his quest to prove himself, he seeks the guidance of the best merchant he knows. The merchant sets Hafid an impossible task, which sends him on an unforgettable journey involving a red cloak, a barn in Bethlehem, and ten scrolls that will forever change his life.
Each scroll presents a timeless lesson, touching on vital principles like persistence in the face of adversity, mastering emotions, embracing joy, and forming powerful habits. Through the story of Hafid and the wisdom contained within the ten scrolls, The Greatest Salesman in the World offers readers a philosophy for achieving success and living a fulfilling life—starting right now.