CASE STUDY: An Incredible way of Learning
About this ebook
This Book consists of various National and International case studies and covers 3 major aspects namely-
• CASE STUDIES ON MARKETING STRATEGIES TO CONNECT WITH THE TARGET MARKET.
• CASE STUDIES ON CSR INITIATIVES UNDERTAKEN BY COMPANIES.
• CASE STUDIES ON BRAND FAILURES AND THE REASONS BEHIND IT.
("The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker)
("Change is not a destination, just as hope is not a strategy." - Rudy Giuliani)
("The customer expects you to have knowledge of their stuff, not just your stuff." - Jeffrey Gitomer)
About the author
The author has more than 14 years of experience and has numerous Research Papers published to his credit on various topics ranging from Advertising, Branding, Digital Marketing and Human Resource Management etc to name a few. He is also A Certified Digital Marketing Associate and a Certified Marketing Strategy Associate.
Authors Tree Publishing formed by the Authors tree publication group and the founder and CEO of the company is Mithlesh Kaushik (Mith), an end-to-end provider of services to the publishing industry. We offer a multitude of services to help Indian authors and publishers experience success in the global market.
Authors Tree Publishing is a rapidly growing self-publishing company in India. Working on Print on Demand Methodology, Authors Tree provides you 100% profits on each book sale. We accept fiction, non-fiction, art, science, technology, academic, poetry and regional books. With the promise of being the best book publisher in India, we also keep our promise of maintaining stocks and the availability of the book.
The book will always be available on platforms like Amazon, Flipkart, Goodreads, Snapdeal, Kindle, Google Books, Google Playstore etc. Through self-publishing with Authors Tree Publishing, your book will also be distributed internationally directly through the biggest platform like amazon.com.
