Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung
Stephan Braun
Mar 2011 · Schriften des Center for Controlling & Management (CCM) Book 40 · Springer-Verlag
Ebook
231
Pages
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About this ebook
About the author
Dr. Stephan Braun promovierte am Institut für Management und Controlling von Prof. Dr. Dr. h.c. Jürgen Weber an der WHU – Otto Beisheim School of Management.
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