Strategic Management and the Circular Economy
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Starting from a solid framework of easy-to-grasp constructs (key principles, business objectives and areas of intervention), the authors guide the reader through an understanding of how conventional tools for strategic management can be re-programed under a CE perspective. To assist learning and encourage circular thinking, the reader is constantly prompted with examples of how forward-looking companies across industries and geographies are already applying circular strategies to future-proof their operations, boost innovation, penetrate new markets and secure customer loyalty.
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Dr Marcello Tonelli is the founder and Managing Director of WorlDynamics Pty Ltd, an organization that promotes sustainable development and green innovation. After obtaining his PhD degree in Business Strategy in 2009, Dr Tonelli worked with the Australian Centre of Entrepreneurship Research (ACE) in the fields of Social Innovation, Territorial Strategies, and Poverty Alleviation generating growing academic interest. He also practiced as a Certified Management Consultant and a Fellow of the Australian Institute of Management.
Nicolò Cristoni is a sustainability professional operating at the intersection of Environmental Stewardship, Sustainable Innovation and the protection of Human and Workers’ Rights. He is specialized in planning and executing responsible sourcing programs for multinational brands that are increasingly Circular Economy-inspired. Nicolò also provides technical support to international human rights organizations.
