Managing Across Borders 2nd Ed
Feb 2012 · Random House
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About this ebook
MANAGING ACROSS BORDERS is the definitive guide to the management of companies in today's global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals and the process described by Bartlett and Ghoshal provides valuable lessons on how to develop the organisational structures, administrative processes and management perspective necessary to success. 'Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. ' - Michael Porter, author of Competitive Strategy, Competitive Advantage of Nations etc.
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About the author
Sumantra Ghoshal (Author)
Sumantra Ghoshal is professor of Business Policy at the European Institute of Business Adminstraition (INSEAD) in Fontainebleu, France.
Christopher A. Bartlett (Author)
Christopher A. Bartlett is professor of Business Administration at Harvard Business School.
Sumantra Ghoshal is professor of Business Policy at the European Institute of Business Adminstraition (INSEAD) in Fontainebleu, France.
Christopher A. Bartlett (Author)
Christopher A. Bartlett is professor of Business Administration at Harvard Business School.
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