In recent decades, while some companies have advanced on their social and environmental responsibility journey, other companies have engaged in ethical, social, and environmental initiatives in manipulative and insincere way, or merely as a rhetorical tool to maintain legitimacy. Together with governments and business partners, these companies are largely failing to deliver for society and the environment. Subsequently, more than ever before, understanding what it means to do business responsibly and how business actors can engage constructively in ways that support the development of resilient business practices, forms, and organizations that contribute to generate positive impact for society and the environment and generate the type of economic value needed to address the key challenges of this century is central.
On this background, this edited volume sheds light on different crucial themes and approaches spanning historical, conceptual, operational, critical, practical, and prospective considerations that have animated the field of business and society in the last decades, and that are instrumental or have the potential to drive constructive research discussions and business efforts.
The central aim of the book is to set the research agenda for the next five to seven years, to redefine existing areas within the context of international research, and to highlight emerging research areas in need of further investigation, representing a prestige reference work providing an overview of the subject area of responsible business, primarily for academics, researchers, postgraduate students, as well as reflective practitioners.
Stefan Markovic is Full Professor of Marketing and the Head of Department of Marketing at NEOMA Business School, France.
Adam Lindgreen is Professor of Marketing at Copenhagen Business School, where he led the Department of Marketing from 2016 to 2024.
François Maon is Full Professor at IESEG School of Management in France, where he teaches courses on business ethics, sustainability strategy, change management, and hybrid organizations.
Cristina Sancha holds a Ph.D. in Management Sciences (cum laude), a Master of Research in Management Sciences, and a Bachelor and Master in Business Administration from ESADE Business School, Universitat Ramon Llull, Spain.