The book examines the distinct cultural heritage of people in Indonesia towards entrepreneurial pursuits and analyses the role family and minority businesses play in the development of entrepreneurial capabilities. It stresses the need to focus on more categories of entrepreneurship in Indonesia such as artisan, tourism and sustainability in order to facilitate the growth of digital-based startups.
This book will be amongst the first to explore how Indonesia is leaping ahead of competitors in its quest to be a dominant world power through its entrepreneurial pursuits.
Vanessa Ratten is an Associate Professor at the La Trobe University, Australia.