The Handbook of Media Audiences
Virginia Nightingale
Mar 2011 · John Wiley & Sons
5.0star
1 reviewreport
Ebook
560
Pages
reportRatings and reviews aren’t verified Learn More
About this ebook
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of the most outstanding international scholars in the field
Ratings and reviews
5.0
1 review
About the author
Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until her retirement in 2010. Her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Readings: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
