Key features of the new edition include:
The book retains popular pedagogical features to help students make sense of a confusing and complex environment.
A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.
Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.