Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age
Jan 2008 · Edward Elgar Publishing
Ebook
161
Pages
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About this ebook
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work.
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